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Joined In: Standard Advertising Problems
12-08-2017, 02:27 AM
Post: #1
Big Grin Joined In: Standard Advertising Problems
> I am using LinkedIn to keep up with my professional connections and support them with introductions. Since you are one of the people I recommend, I wanted to invite you to gain access to my system o-n LinkedIn.


> Basic account is free, and it takes less when compared to a minute to sign up and join my network.

I have received above 3-5 announcements like this, phrased almost precisely the same way. The senders have served surprise...

Like me, have you ever received announcements like these?

> I am using Linked-in to maintain with my professional connections and help them with introductions. Since you're one of many people I recommend, I wanted to ask you to access my system o-n Linked-in.


> Basic account is free, and it requires less than a second to register and join my system.

I have received above 35 announcements such as this, worded almost exactly the same way. The senders have acted hurt and astonished that I did not jump to take advantage of this invitation. My friend learned about by searching books in the library.

Let us consider the issues within this request from the marketing standpoint.

* The vast majority of the invitations I received were from individuals whose names I did not understand. Why would I wish to be a part of their community? The request doesn't say how I'd reap the benefits of their community and who they are, who they've access to.

* What's Linked-in, how can it work and what are the benefits of using it? No-one has yet explained this clearly within their invitation. If you hate to identify further about, there are many resources people should think about pursuing. You can not expect that somebody receiving this invitation knows what you're asking them to join or how it'd be beneficial to them. It'd be helpful to have a passage or two describing how it works and citing a certain effect anyone behind the request enjoyed from membership. I discovered by searching newspapers. It may be that people assume that since 'basic account is free,' the normal person with this invitation will proceed and join. Visiting perhaps provides warnings you should use with your father. But even when it will not cost money, time would be taken by joining. You still need to 'sell' people on taking a free action, particularly with respect to an activity or business which may be unfamiliar for them.

* No one took time to head off possible misconceptions or objections to the account. As I am anxious that joining would open me up to lot of email and telephone calls by which I would have no interest and that would waste my time, a non-member of Linked In. Again, you can't think that anything free is thus enticing; you should imagine why some one might have doubts or dismiss the concept and handle these objections.

* Using a canned invitation that's almost exactly the same as everyone else's doesn't produce a great impression. You had wish to give it your personal stamp, even though the writing supplied by Linked In were successful, which it's not.

Apart from being irritated that they're obviously encouraging visitors to send invitations that make little sense, I have nothing against Linked In. Perhaps it's a helpful organization. My position is that its members must use good sense and basic marketing principles to promote busy, skeptical individuals to give a chance to it..
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